HOW CBS REWARDED THE MAN WHO GOT THEM THE MOSCOW OLYMPICS

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More info about this story

  • Interviewee name: PAUL RUSSELL

  • Date of event: 1 Jan 1980

  • When CBS Television was fighting rivals ABC and NBC to screen the Moscow Olympics, they asked CBS Records boss Walter Yetnikoff to go to Russia to do the deal. Yetnikoff didn't want to go, but CBS boss Bill Paley offered him a special reward if he was successful. Walter pulled it off, but his reward wasn't what Walter had in mind.......

  • CBS PAUL RUSSELL YETNIKOFF OLYMPICS MOSCOW PALEY

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